Red Cactus wins 15 Educational Advertising Awards!

Red Cactus Marketing
Red Cactus Marketing
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WHAT WE DO

We Help build and launch remarkable brands

Brands that stand out and cut through the clutter are those with strong strategic underpinnings executed across multiple touchpoints in ways that are cohesive, consistent and compelling. Here's how we do it.

Market Research

From focus groups and in-depth interviews to online surveys, we uncover the perceptions, motivations and behaviors that affect your brand image and performance and provide clear direction for your brand strategy.

Brand Positioning

Using research and strategy, we craft a one-of-a-kind brand promise statement that captures who you are and what you stand for. This unifying brand promise empowers you to stake your market position and communicate it with strength and confidence to the world.

Creative Campaign Development

Creative campaigns built on clear strategy position your institution for success. Our award-winning strategists, writers and designers work in collaboration with you to create a campaign that stands out from the competition, connects with key audiences, and gets results.

Brand Activation and Storytelling

We develop strategic communications plans that deliver your message to the right people, through the right media, at the right moment. From internal launch through digital, video and print execution, our team helps bring your brand story to life with clarity and consistency at every touch point.

Coaching and Consulting

To ensure the ongoing success of your brand, we provide hands-on training and coaching for marketing and communications staff and serve as an extension of your in-house team to support your day-to-day marketing and recruitment efforts.

Award-Winning Client Work

Gaston College - Momentum

Brand Campaign and Viewbook receives multiple awards including two Platinum Hermes Creative Awards.

    Get inspired

    See more Client Work

    Beatrice successfully led over a dozen virtual focus groups - spanning both local stakeholders to former employees worldwide as part of her process to help define our brand and recruit more educators to work in our public schools. Working with her was a breeze. Hawaii Department of Education


    James Lynch-Urbaniak, Office of Talent Management

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