Brands that stand out and cut through the clutter are those with strong strategic underpinnings executed across multiple touchpoints in ways that are cohesive, consistent and compelling. Here's how we do it.
From focus groups and in-depth interviews to online surveys, we uncover the perceptions, motivations and behaviors that affect your brand image and performance and provide clear direction for your brand strategy.
Using research and strategy, we craft a one-of-a-kind brand promise statement that captures who you are and what you stand for. This unifying brand promise empowers you to stake your market position and communicate it with strength and confidence to the world.
Creative campaigns built on clear strategy position your institution for success. Our award-winning strategists, writers and designers work in collaboration with you to create a campaign that stands out from the competition, connects with key audiences, and gets results.
We develop strategic communications plans that deliver your message to the right people, through the right media, at the right moment. From internal launch through digital, video and print execution, our team helps bring your brand story to life with clarity and consistency at every touch point.
To ensure the ongoing success of your brand, we provide hands-on training and coaching for marketing and communications staff and serve as an extension of your in-house team to support your day-to-day marketing and recruitment efforts.
Gaston College - Momentum
Brand Campaign and Viewbook receives multiple awards including two Platinum Hermes Creative Awards.
James Lynch-Urbaniak, Office of Talent Management
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