Principal and Chief Collaborator

Beatrice Szalas

With more than 20 years of research, integrated marketing, and institutional brand development experience, Beatrice adds senior-level insight to every project we undertake at Red Cactus.

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Remarkable Results

Beatrice is a highly effective marketing leader and brand strategist who believes in a strategy-first approach to brand building. Her collaborative spirit and ability to bring together amazing teams empowers us to deliver remarkable results for our clients every time. And with a service standard that is second to none, our clients not only enjoy the results of our work but also the entire collaborative process.

Throughout her career, Beatrice has led the development of marketing and branding campaigns across multiple industries, including education, healthcare, and technology. Her client work has garnered dozens of industry awards while achieving measurable results for our clients.

Beatrice currently serves on the American Advertising Federation Board of Directors. She is also an adjunct instructor at The Catholic University of America, where she teaches the fundamentals of marketing theory and practice with a special emphasis on how marketing contributes to the Common Good.

Guiding Principles

Authentic

Collaborative

Authenticity is at the core of our approach, as we seek to unearth the genuine essence of your institution. By deeply immersing ourselves in your culture, values, and stakeholder perspectives, we uncover the authentic narratives that set you apart.

Collaborative

We firmly believe that the best results are achieved through collaboration and partnership. By harnessing the collective expertise of both our team and yours, we create solutions that are tailored, effective, and meaningful.

Remarkable

Collaborative

Remarkable

In a world saturated with information and choices, standing out is essential. Through our award-winning work and unique perspectives, we ensure that your college or university captures attention, inspires action, and leaves a lasting impression.

Thanks so much to Beatrice and Red Cactus. In addition to producing a great final product, the process of constituent engagement was exactly what we needed. Beatrice certainly lived her brand promise as the Chief Collaborator. Cabarrus College of Health Sciences

Dr. Cam Cruickshank, President

Let's chat!

Drop us a line

Principal and Chief Collaborator

Beatrice Szalas

Remarkable Results

Guiding Principles

Authentic

Collaborative

Collaborative

Collaborative

Collaborative

Collaborative

Remarkable

Collaborative

Remarkable

Thanks so much to Beatrice and Red Cactus. In addition to producing a great final product, the process of constituent engagement was exactly what we needed. Beatrice certainly lived her brand promise as the Chief Collaborator. Cabarrus College of Health Sciences

Let's chat!

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