salisbury university

Over the last 15 years, Salisbury University has grown in size, become a top producer of Fulbright faculty and been designated by the National Science Foundation as a center for undergraduate research. SU attracts some of the best students in the region and boasts the highest four-year and six-year graduation rates and fastest time-to-degree completion of any of the comprehensive universities in the University of Maryland System. 

To further distinguish itself, SU sought to articulate an identity that showcases its commitment to academic excellence and student success. Red Cactus led SU through a multi-phase branding process grounded in extensive research, surveys, and interviews with key stakeholders. This effort culminated in a new brand positioning framework and the tagline, "Make Tomorrow Yours"—an inspiring, action-focused mantra reflecting the transformative power of education.

Launched during SU’s Spirit Week and Alumni Homecoming in 2021, the brand campaign energized the community and was integrated across outdoor advertising, publications, recruitment videos, social media, and a refreshed website. The campaign has won multiple industry awards, including a CASE Best of District II Award, Gold at the 2022 Hermes Creative Awards, three MARCOM Awards, and five Educational Advertising Awards.

Since its launch, SU has seen increased student inquiries, applications, visits, and enrollments, with the Class of 2026 being one of its largest and most diverse in campus history. The Campus Bookstore also reported record sales, attributing success to the new brand.