Red Cactus wins 15 Educational Advertising Awards!

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Northern Arizona University

A bold and boundless future

  NAU leads the way. 

Enriching lives and creating opportunities in Arizona and beyond. Developing solutions to challenge and drive innovation in a supportive, inclusive, and diverse environment. 

together we are boundless

With the arrival of their new President, Dr. José Luis Cruz Rivera, Northern Arizona University needed to move quickly to develop a new brand campaign that would incorporate the President’s strategic priorities around access, diversity, and environmental sustainability. 


"Together We Are Boundless" captures NAU's bold vision and the steps the university is taking to enhance equity and access for all. It is infused with a sense of social purpose while communicating NAU's engaging and collaborative learning environment as a true differentiator. Supported by inspiring stories of faculty, staff and students, the campaign highlights the role NAU is playing in changing lives in our communities and around the world.


The revitalized brand is distinctive and sustainable but the process by which we got there was as important. Red Cactus conducted focus groups with over 100 participants, including feedback from current and prospective students, faculty, staff, alumni, community members, and the Arizona Board of Regents staff. In the end, it was their thoughtful and constructive feedback that helped us to choose this concept (from three different options we presented) and make it even more authentic, memorable, and quite simply beautiful. 


Since launching in September 2021, the campaign has won over a dozen industry awards while raising awareness, building institutional pride and supporting the student recruitment process.  Fall 2022 welcomed NAU's largest ever class of full-time first-year students - including the largest number of Freshmen from the state of Arizona - in NAU's 123-year history. 

What We Did

Brand Refresh

Creative Concepting

Competitor Review

Qualitative Research

Advertising

Billboards

Digital Displays

Print Posters

Train and Bus Wraps

Sports Sponsorship

Radio Commercials

Brand Guidelines

Brand Workshops

Brand Microsite

Awareness and Ad Recall Survey


Want to learn more about our research and branding process? 

Contact Beatrice

Beatrice and her team have been amazing to work with - both creative and strategic in their approach, and responsive and client-centric. She worked seamlessly with my team and did an exemplary job of presenting the concepts. We have thoroughly enjoyed our experience working with Red Cactus.


Harlan Teller, Chief Marketing Officer

Airport Digital displays

    Large scale window displays

    Billboards Throughout Arizona

      On Campus Bus Shelter Posters

      Phoenix Suns Advertising

      growing enrollment and Winning awards

      Fall 2022 welcomed NAU's largest ever class of full-time first-year students - including the largest number of Freshmen from the state of Arizona - in NAU's 123-year history. 


      The campaign has also won over a dozen industry awards including eight Educational Advertising Awards, five American Advertising Awards, three Platinum Hermes Creative Awards, and five Platinum MARCOM Awards.  

      Boundless microsite featuring inspiring stories of students, faculty, and alumni.

      Guidelines for a boundless brand

        From the very beginning, the campus community felt like Red Cactus’ concepts and executions were perfectly “us.” Beatrice is as adept at keeping us on track with projects as she is of uncovering new strategic opportunities to make us better and better.


        Jessica Lawless, Assistant Director, Brand Strategy

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