Raising the visibility of the arts at Binghamton University by proposing a more durable and distinct structure.
Pamela Smart, Associate Dean for Faculty Affairs
Binghamton University is a world-class institution that offers students a broad, interdisciplinary education with an international perspective and one of the most vibrant research programs in the nation.
Building on its long history of providing a rigorous liberal arts education, Harpur College of Arts and Sciences, at Binghamton, has put forward a proposal to establish a New School of the Arts in order to provide a more durable and distinct structure for the arts while asserting its enduring commitment to supporting robust, vibrant and cohesive arts programs.
To support this new initiative, Red Cactus conducted focus groups and interviews with Binghamton faculty, staff and alumni, reviewed data and statistics, and compared Binghamton to key competitors and aspirational peers. The report revealed overwhelming support for the new School of the Arts and the value of bringing the arts seamlessly together in a way that is more cohesive and marketable to prospective students, parents and other target audiences.
Data and Document Review
Competitor Positioning Analysis
Town Hall Presentation
From the Town Hall Presentation
On September 7, 2022, the Competitor Positioning Analysis was shared with the campus community during a town hall where Red Cactus presented key findings and recommendations and discussed how a designated art school could fare against competing and peer institutions.
Highlights from the town hall presentation were featured in Binghamton News:
Town hall discusses HarpurSchool of the Arts | Binghamton News
Celia Klin, Dean, Harpur College
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