New School of the Arts Initiative
Binghamton University is a world-class institution that offers students a broad, interdisciplinary education with an international perspective and one of the most vibrant research programs in the nation.
Building on its long history of providing a rigorous liberal arts education, Harpur College of Arts and Sciences, at Binghamton, put forward a proposal to establish a New School of the Arts to provide a more durable and distinct structure for the arts while asserting its enduring commitment to supporting robust, vibrant and cohesive arts programs.
To support this new initiative, Red Cactus conducted focus groups and interviews with Binghamton faculty, staff, and alumni, reviewed data and statistics, and compared Binghamton to key competitors and aspirational peers. The report revealed overwhelming support for the new School of the Arts and the value of bringing the arts seamlessly together in a way that was more cohesive and marketable to prospective students, parents, and other target audiences.
What We Did
Qualitative Research
Data and Document Review
Competitor Positioning Analysis
SWOT Analysis
Town Hall Presentation
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Town Hall Presentation
Sharing Key Findings and Recommendations
On September 7, 2022, the Competitor Positioning Analysis was shared with the campus community during a Town Hall where Red Cactus presented key findings and recommendations and discussed how a designated art school could fare against competing and peer institutions.
Highlights from the Town Hall were featured in Binghamton News:
Town hall discusses HarpurSchool of the Arts | Binghamton News
