Evolved Identity

THE PROJECT

Evolved Identity is a collaborative group of entrepreneurs and engineers with a groundbreaking cyber security platform designed to meet the needs of today's highly distributed, digital business models. 

To launch their new company, Evolved Identity turned to Red Cactus to design a new logo, website, and supporting sales collateral. Within four weeks (yes weeks, not months!), we delivered everything they needed to launch their new company and take their software business to the next level.

To accomplish this, we took the Evolved Identity team through an expedited positioning exercise to help set the foundation for the new brand. Together, we developed a distinctive value proposition (brand promise) that was translated into a simple, yet powerful statement: "The workforce has evolved. Has your identity solution?" 

Next, we developed five potential logos to choose from. Each presented a clean, modern, and deceptively simple design option. The brand positioning strategy and selected logo were then used to design a new website and marketing collateral to help distinguish Evolved Identity in a highly competitive marketplace and provide their team with the tools they need to build customer engagement and accelerate sales.

THE IMPACT

Evolved Identity's logo and website both won Gold at the 2022 Hermes Creative Awards, one of the oldest and largest creative competitions in the world.